Coca-Cola essentially shaped the Santa Claus we know today, thanks to its ads. Pre-Coca-Cola ads that appeared in the 1930s, the depictions of Santa Claus showed Santa as a tall and “gaunt” man usually dressed in blue, green, or yellow. Then, Swedish-American artist Haddon Sundblom drew a fat, jolly man wearing Coca-Cola red and drinking - well, what else? - and forever changed what Santa looked like. Some say this was Coca-Cola’s first attempt to market to children, albeit subtly.